Galaxy S is promoted as somewhat vibrant, fast and thinnest mobile phone and the advantages embraced are explained clearly. Samsungs focus is to close-in on its competitors such as Sony, and Philips, which have consistently dominated the home appliance market. However, with the growing pressures of globalization and increased business competitiveness, it is important to evaluate the business strategies of different companies to evaluate how they compete against one another in todays turbulent and competitive corporate environment. Apple approach to achieving innovation in the company is based on cultural diversity. Samsung Group Report contains a full analysis of Samsung marketing mix (Samsung 7Ps of marketing) and Samsung marketing strategy in general. (1999). However, Apples strategy has proved to be more successful than Samsung (going by the strength of brand loyalty between the two companies). By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? From Apples high-end market strategy, the company has earned a reputation for producing quality goods at high prices. The company uses anti-collusion and anti-corruption policies (Kim, 2007). For instance, HP and Apple source the chips from Samsung and as Samsung formulates its marketing strategy, it needs to respect this working relationship. During the last years, Samsung performance was good which means that the company came up with many new, developed and smart products and because of this Samsung is a great competitor for Apple. Apples history of secrecy does not complement the flexibility required in the global map. Planning According to Theo Himamm, Planning Apple Inc. established in April 1976 by its founder Steve Jobs with an aim to produce and sell electronic devices (including computers, laptops, phones & tablets) they have extended their services to both consumers and companies. However, the company appoints a brand manager who heads the innovation and development of a product model. Cowan, D. M., Dopart, P., Ferracini, T., Sahmel, J., Merryman, K., Gaffney, S., & Paustenbach, D. J. On the other hand, device solutions division is in charge of memory and device applications development. Products in the Marketing Mix of Samsung. The company has also managed to establish a dominant online presence because it is almost impossible to miss a Samsung advert in most heavily trafficked sites such as USA today or CNN. VISA sought the services of MSN to create more brand awareness about a new promotional campaign aimed at reaching out to young people aged 18-29 through a website, which was custom designed to accommodate the campaign titled Happen (Jason, 2011). More so, many researchers identify that both companies aim to establish a strong foothold on the American market as a launch pad for future product launches. However, on a larger platform, Samsungs resources are designed to strengthen its areas of key competence television market and other hardware market segments. Furthermore, considering this paper focuses on the use of secondary research information as the main form of data collection, the dependence on population sample will not be as important as it is for quantitative research. Creating Customer Engagement: Marketing Strategies, The Nestle Companys Sales Stagnation in China, Bridgeport Drones Companys Services and Products, Fast-Food Industrys Market Place and Environment, Containerization, Its Pros & Cons, and Future, * Hyperlink the URL after pasting it to your document. Most of these customers are local (Americans) but occasions have been witnessed where some customers fly from overseas and wait in line for days to purchase Apples products. The Olympic rendezvous acted as an entertainment spot located on a 1024 square feet piece of land on Athens Olympic sports complex where fans and participants sat and enjoyed the games (Henny, 2003). Through horizontal integration, there are chances that the diversification of products will render the company competitive among other industrial rivals (Hills, Jones & Schilling, 2014). Apple has many various ways to distribute its products. <> This is considered strength, as well as an opportunity for the company. From this perspective, the company always has a ready market that prefers uniqueness in terms of product specifications and price (Hills & Jones, 2008). Some of the threats, which are evident in the business environment, may not be motivated by the competition but by the consumers. The counter-intuitive strategy therefore acts as a sieve for non-performing employees. The research methodology mainly uses secondary research, which is limited to the objectives and aims of the initial researchers. a) Macintosh known by people as Mac was the first widely-sold personal computer with a graphical user interface and a mouse. Samsung sells Tablets, mobile phones (of course), TV's, and Camera's etc. Internal and external analysis was conducted . The types of business strategies adopted by the two companies may therefore include different aspects of the business strategies including (but not limited to) marketing strategy, financial strategy, competitive strategy, financial strategy, production strategy and human resource strategy. This observation highlights the strong emphasis on educational qualifications as one of the key requirements for Samsungs employees. The US consumer base seems to be an inflexible customer pool, which would be harder to penetrate. In 2011, Apple Inc started to put forward as a fact its design patent over Samsung Electronics Company in the gets together States court and the disputes then expanded to more than fifty questions taken to be judged by law in a great number of courts around the world and became a design patent war. This move has been informed by the unique characteristics of the web-based marketing strategy when compared to other conventional marketing strategies. In addition, the company could adopt an advertising strategy through its itune software where it could market different aspects of its software and hardware manufacturing features. The company tends to look for innovative ways of formulating its competitive strategies. The study of business strategies therefore provides a big picture regarding how different aspects of a businesss operations work towards achieving the ultimate business goals. Free access to premium services like Tuneln, Mubi and more. In an article citing the use of the same child for Apple and Samsungs advertisements, (Jason, 2011, p. 1) explains that. Your privacy is extremely important to us. In addition, Samsung promotes cultural diversity through disabled vocational trainee programs that empower the disabled within the company. This means that there is still more room for other companies to sell their tablets. However, Samsung joined the smartphone market by using the red ocean strategy; gaining a competitive advantage by venturing into an existing market . Apples pricing strategy is relatively expensive and charges a higher premium for their products. The figures have changed over the years with Apple at 18% and Samsung at 23.4% in the first quarter of 2022. Finally, the company does not trade with suppliers who employ children. Started as a food exporter in Korea and shipped items like dried fish and flour to China. From this basis, this paper seeks to understand Samsung and Apples value chain processes with the aim of understanding how they complement the companies business strategies. February 23, 2023. https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. The scope of study will also not be limited to the type of business strategies adopted by the two companies. The slogan It does not take a genius was clearly referring to the Genius , experts of the Apple Store. (Marketing91, 2019). This observation is true because of the leading status of the US market on the international front. Samsungs management also believes that it holds most of the patents covering wireless communication and Apple should respect these patents. In addition, unlike Apple, Samsung has forged many business partnerships with other companies within the same industry. Rmon Elsten, Vice-President of the Swiss Contact Center Association, Watch DSIM Trainees Celebrating Last Day of Batch. Some of these resources may be wholly owned by the companies but others may also be acquired through partnerships, joint ventures and similar arrangements. endobj With the diversity of cultures, the same is replicated in terms of personalities, competencies and abilities. This phone was equipped with another feature where users could watch live television on their phones. Samsung was founded by Lee Byung-chul in 1938 as a trading company. To complete, this was the marketing mix of Samsung which shows that is a big threat to Apple Inc. Samsung has also achieved tremendous success based on its business strategies. Since Apple introduced the iPhone, the company has been very successful on the market and since then, millions of smartphones are sold by Apple every year. Wireless Week, 8(40), 1-8. A companys business strategy represents the vision of the management, but more so, the vision of the leader. Apple apple vs samsung Samsung Security US government warns Royal ransomware is targeting critical infrastructure Carly Page 8:00 AM PST March 3, 2023 The U.S. government is sounding. Samsung, meanwhile, is present on an array of social media channels like YouTube, Twitter, and Facebook pages for Samsung Mobile, Samsung TV, and more. Advanced coding techniques use integrated computer software such as the Computer Assisted Qualitative Data Analysis Software which does little to supplement the interpretative nature of the exercise (but improves the efficiency of the process altogether). With the launch of the ipad in 2010, Apples popularity soared and the companys stock price hit an all-time high of about $300 (Mallin, 2011). NOVEMBER 2014. The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 $8 billion to $2,274 billion. Apple vs Samsung Strategy - What is Strategy - Strategy Made Simple - 01 7,235 views May 6, 2020 133 Dislike Share Save TheAdvantage 152 subscribers Strategy made simple is a series. Samsung does not witness the long queues that Apple witnesses during its product launches. Several employees have benefitted from this program and generally, the program is seen to have a positive impact on the motivational levels of the employees (Mallin, 2011, p. 5). 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